Analysis of "Horror Channel"

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The main title of the ‘Horror Channel’ is in red, which is a typical convention that is associated with the horror genre. This could represent the convention of blood and killing that is usually present within the films and TV shows that are created within this genre. The red is also a very vibrant, primary colour which would cause the audience to be attracted to it and this may be brought up in conversation as a way of social interaction (uses and gratification theory).

The primary target audience for this channel is those who are aged between 15 and 25 as most of the films are rated 15 or higher. There are also newer films that would appeal to this target audience that feature a cast that is of similar age to the target audience. The ‘Horror Channel’ features ‘Horror Highlights’ to advertise the latest film in that genre which will attract the primary audience of those who are watching the channel.

The secondary target audience is those who like to watch the older films that they may have watched as a child. this would likely to be those aged 30-50. Therefore, they would attract a wider audience than what they would just showing newer films and TV shows.

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