Statement of Intent

 

Media Institutions:

The Advertising Standards Authority (ASA) lists out the rules of which need to be followed when it comes to creating adverts. The adverts should not cause harm or offence to the audience of the adverts, therefore, my advert will not feature anything that could come across as controversial to others or anything that could, for example, affect someone’s mental health. Another way I will create my adverts within the ASA rules is that it will not have any political agenda associated with it.

The magazine companies make their revenue from selling advertising space in their magazine for their audience to see. This creates a revenue stream and they can then use this money to produce more magazines.

Media Representation:

For my advert, I will also need to represent the target audience in a positive way. This means that they will be not be represented negatively in ways such as vandalising etc. by representing them in a negatively way may affect sales for the target audience and therefore decrease the profit made due to audience decoding it in opposing reading (reception theory).

Media Audience and Media Language:

I will construct my advert to appeal to the target audience by making it have bright colour schemes for the title as it will catch their attention and make them more interested in the advert. the advert will also include social media for them to follow as the target audience is likely to have social media and want to follow it to get information about the channel. The fonts will also be legible and clear to read as it means that they are more likely to read the advert and get all of the information.